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What will be doesn’t have to be.
The ‘Last Dance’ television commercial was first aired in 2013 in Victoria and was developed and produced by Quit Victoria. In the emotional advertisement a family is seen spending precious time with one another in their home. It is evident that the father is in the final stages of his fight with cancer. During the ad the mother carefully assists her husband out of bed so the two can share one final dance, set to the tune of 'Que Sera Sera’, while their son looks on from the kitchen. It ends with the tag line “What will be doesn’t have to be”, referring to how people that smoke can greatly reduce their risk of cancer by quitting smoking.
The campaign will appear on television and is complemented by online and social media advertising.